Integrated Marketing Communication of Nestle

Executive Summary

Nestle is a worldwide company of food processing, milk products and many type of confectionary goods. It has a very strong position in its own field. To build its strong position it uses many communication channels. This procedure is called Integrated Marketing Communication. It uses all its marketing tools, approaches and resources to make this happen. Among many of the Nestlé’s advertisement channel we have chosen some media such as: billboard, television, transport, magazine, newspaper and poster. In this assignment we will bring about a discussion on communication process, developing effective communication, message format, message structure, appeals, chosen media, message source, feedbacks and objectives of all the advertisements from different media. By Nestlé’s effective and appropriate advertisement’s it has been able to capture the mind of consumers of all age and class and spread its market around the world.

  

Table of Content

Serial No.	Advertisement Type	Name	ID
01	Billboard	Jahirul Islam Chowdhury	2009-2-10-338
02	Television	Md.Bayazid Alam Siddiqui	2009-2-10-288
03	Transport	Tanveer Ahmed	2009-2-10-330
04	Magazine	Shuvo Raj Roy	2009-2-10-248
05	Newspaper	Neajul Karim	2009-2-10-164
06	Poster	Md.Nazmul Hossain	2008-3-10-185

INTRODUCTION

Integrated Marketing Communication is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion).It is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost.To describe the concept IMC we have selected a renowned company of the world named Nestle.They have a very good position in the field of food processing industry.They usually use different communication channel.Such as:

§  Print Media           : Magazines, Newspaper, Direct Mail

§  Broadcast media   : Radio, Television

§  Display Media      : Billboard, Signs, Posters, Banners

§  Online Media        : E-mail, Website

We have chosen four different types of advertisement. This are-

§  Billboard advertisement

§  Television advertisement

§  Transport advertisement

§  Magazine advertisement

§  Newspaper advertisement

§  Poster advertisement

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