December 7, 2011

Assignment on Motorola Company

Acknowledgement 
In the Beginning we are really grateful and thankful to Allah.
We would like to thank our faculty, ………………………………… for helping us solving the case. In spite of his busy work schedule he gave his time to talk to us, and we would like to salute him for that.
In addition we also like to thank all the websites available that helped us move forward with appropriate information.
We tried our best to find out all necessary information about Motorola in USA. We hope and believe that the solutions we gave for the problems are handy enough to support our decision.


Executive summary


Motorola provides a user-friendly asset management tool that easily captures, tracks, and manages the entire complement of a communications system from fixed and subscriber equipment, with the ability to expand and address batteries, accessories, laptops and light bars. The software enables seamless integration between applications and provides an automatic audit trail for movement of assets between agencies, personnel, vehicles, parent assets, etc The Solution enables a highly efficient work flow to optimize your operations. Beyond asset tracking, with some of the advanced Solutions, the applications also provide Work Order to management accurately track  assets as  they come into the shop for repair. The Work  Order  application  will  handle  tracking such as,  how long the  repair took, inventoried replacement parts used, in addition to providing, billing and accounting capabilities, and other relevant information.


Introduction of Motorola:

 Motorola technology is improving people’s lives, solving problems and making communities, governments and businesses more efficient and more connected first responders continue to depend on Motorola technology in their life-saving work and their wireless broadband products are transforming communities in emerging markets by enabling Internet access for the first time Motorola’s innovative spirit is at work, creating more sustainable solutions and taking accountability for the impacts of its operations. Motorola technology is helping to create a smarter world by reducing energy waste in supply chains, transport systems and energy infrastructure. For example, Motorola customers use their radio frequency identification (RFID) technology to make distribution and operations more intelligent , secure and efficient. They see huge potential for information and communication technologies (ICT) to cut waste in energy systems. use broadband communications to provide data for utilities to distribute energy more efficiently and integrate news power sources. Motorola is participating in “smart grid” trials that use broadband communications to provide data for utilities to distribute energy more efficiently and integrate renewable power sources.


Paul V. Galvin and his brother, Joseph E. Galvin, purchase a battery eliminator business in

Chicago. In September 1928 they named the company Galvin Manufacturing Corporation. Galvin Manufacturing Corporation's first product they develop is a battery eliminator which
allows electronic devices to run on electricity rather than batter.

The name Motorola was given to Galvin’s first car stereo. ‘Motor’ stands for car and ‘ola’
stands for sound. From 1936 onwards, Galvin production lines dominate by manufacturing
radios for cars and receivers up to 1947 where they produce their first television and the
company name changes from Galvin Manufacturing Corporation to Motorola but then
continue manufacturing communications mediums.

In 1967, Motorola expands into the following countries: Australia, Canada, France, Hong
Kong, Israel, Italy, Japan, Malaysia, Mexico, Puerto Rico, South Korea, Taiwan, the United
Kingdom and West Germany. In 1969, Motorola starts to supply the National American
Space Agency (NASA) with radio equipment so astron aught can communicate with their
Earthly bases. The first man on the moon, Neil Armstrong communicated with Earth whilst
on the Moon using a Motorola Radio.

In 1973, Motorola demo’s the world’s first cellular mobile phone, the Dynastic which uses
radio technology and is released in 1984. Motorola starts to combine both computer and radio
technology to make the first cellular network which the Dyne TAC operated on. Motorola
began to make mobile handsets smaller and smaller. In 1996 Motorola released the Star TAC
whished weighed in at 88 grams (which is light even in this day and age).

In 2000 Motorola and General Instrument Corporation merged to enhance their services and
in 2001 Motorola introduces the Motorola v60 phone the world first metal mobile phone
which is available on the cellular networks GSM, TDMA and CDMA. In 2002 Motorola
developed released a GPS chip that could be installed into consumer electronics to enable
location positioning. Also Motorola released a 3G which is transmitted over CDMA network.

Finally, Motorola releases the Cross-Technology Pac product line that enables subscribers to
have "push-to-talk" connectivity across and between GPRS, CDMA2000 1X, and Wife
networks and Motorola releases Ojai Personal Video Phone. Ojo promises broadband
connectivity and a video phone that doesn’t break up which is commonly known with video
phones.

Overview

Motorola is a global communications leader powered by a passion to invent and an unceasing
commitment to advancing the way the world connects. Its communication solutions allow
people, businesses and governments to be more connected and more mobile.

Motorola (NYSE: MOT) has been at the forefront of communication inventions and
innovations for more than 80 years. They have achieved extraordinary accomplishments
along the way — such as making the equipment that carried the first words from the moon
and leading the cellular communication revolution with the development of the world's first
handheld cellular phone. More recently, Motorola has taken leadership positions in solutions
for public safety, enterprises, mobile computing, 4G broadband, and high definition video.

Today, Motorola's portfolio of technologies, solutions and services includes wireless
handsets, wireless accessories, digital entertainment devices, wireless access systems, voice
and data communications systems, and enterprise mobility products. It operate in numerous
countries around the globe, tapping the creativity of diverse cultures and individuals.
With the rapid convergence of fixed and mobile
broadband Internet and the growing demand for next-generation mobile communication
solutions, our mission is to lead the next wave of innovative products that meet the expanding
needs of our customers around the world. The trends toward media mobility, ubiquitous
connectivity and wireless flexibility, coupled with mobile lifestyles and business, continue to
expand.

There history is rich. There future is dynamic. We are Motorola and the spirit of invention is
what drives us.

Motorola’s businesses


Motorola is organized into two business units.

The Mobile Devices and Home business is positioned to lead in the convergence of
mobility, media and the Internet. Our comprehensive portfolio includes mobile converged
devices and smartphones, digital entertainment devices in the home, and end-to-end video,
voice and data solutions that enable us to provide advanced mobile media solutions and
multi-screen experiences for our customers. Working with our network operator partners we
are enabling more advanced personalized services that leverage the capability of expanding
wireless and wireline broadband availability.
The Enterprise Mobility Solutions and Networks business offers a comprehensive end-to-
end portfolio of products and solutions, including rugged two-way radios, mobile computers,
secure public safety systems, barcode scanning, RFID readers and wireless network
infrastructure to enterprises and governments, as well as 4G broadband infrastructure, devices
and services to network operators globally.

Motorola Enterprise Mobility Solutions (EMS) portfolio is available to enterprise customers
across retail, energy and utilities, transportation, manufacturing, healthcare and other
commercial markets and to governments and public safety agencies. Motorola EMS has
consistently delivered new ways for governments and businesses to connect from the first
ever two-way radio and the first ever hand held laser scanner to the cutting-edge, converged
solutions of today such as the mobile computing device, MC9500, and the APX public safety
radio. With this portfolio Motorola offers solutions, support tools and services to many of the
Fortune 500 companies and governments around the world. Combined with a global channel
partner community Motorola has an extensive reach into small-to-medium businesses, as well
a large range of additional vertical markets.

Motorola’s Networks portfolio reflects our commitment to 4G with Wimax  and LTE
solutions that provide a way for operators to profitably meet the ever-growing demand for
mobile broadband today while giving 2G and 3G customers a future path as we continue to
support their legacy networks with our services, fourth-generation orthogonal frequency
division multiplexing (OFDM) platform and 25 years of wireless data systems innovation and
experience.

Corporate Responsibility


Motorola harness the power of their global business to benefit society. Through their
products, services and operations, They work to create economic opportunities and growth in
regions where we do business. Their innovative spirit is at work, creating more sustainable
solutions for tomorrow’s low-carbon and resource-constrained world. Motorola foster
sustainable use of the earth's resources in their products and operations, and strive to design
environmentally conscious products. They also know there are many compelling needs in the
world. Through charitable giving and by expanding access to technology and the
accompanying socio-economic benefits of their products, It invest in the many communities
where it operate. Their commitment to do the right thing extends to it’s global supply chain
through a program of auditing and training.

 

Strategy


Since it first entered the competitive electronic firm market, Motorola has continued to
remain successfully as a world leader in mobile communication technology, ranking as the
leading maker of cellular telephones, paging devices, automotive semi-conductors, and
microchips that are used to operate devices other than computers. Although it has lost a few
battles, Motorola has taken on the Japanese head to head, through these times of Japanese
competition. In the 1980’s Motorola controlled the emerging U.S, Market for cellular phones
and pagers but they weren’t aggressively focused on competing with the Japanese, even
though Japanese firms began to flood the U.S. market with low-priced, high-quality
telephones and pagers, leaving Motorola pushed into the background. This is when Motorola
“heard the call to battle.” The firm has 20 offices and has more than 3,000 employees there. It
steadily approaching number two. Worldwide, Motorola controls 45% of the total market for
these products, have regained its number two position in semiconductor sales, and is
furiously launching as many new productions that seem to baffle its competitors. Today
Motorola generates more than 56% of its revenues abroad. Major new initiatives are
underway in Asia, Latin America, and Eastern Europe and the firm has currently made
headway in Western Europe against rivals Philips and Thomsom. Motorola has set new and
staggering goals for itself. It wishes to take quality to the point where defects will be
measured related to billions rather millions. It wants to cut its cycle time tenfold every ten
years. And by this year, Motorola wanted over 75% of its revenues to come from foreign
markets. Even though Motorola has established and proven itself as a successful company,
they have their strengths and weaknesses like every other company. Motorola’s strengths are
its net sales, its innovation, and marketing and software development. Their passion,
openness of executives, Acquisitions, mergers, and business alliances are also part of
Motorola’s Strengths. Weaknesses of Motorola are the overall quality of its operations,
products, and business practices. They seem to generate unhappy consumers and have poor
consumer relations. Their products seem to have high numbers of defects while Motorola
itself is viewed as being inefficient and has a reputation of lacking a strategy. The more
Motorola pleases it customers, the more happy they are, the more they become loyal to the
Motorola brand. These all create a preference to the Motorola name, which leads to a better
reputation, increased sales, increased profits, increased revenue, and increased market share;
all of which are a vital part of a company like Motorola’s present and future business.


Creating digital cities in emerging markets

Motorola wireless broadband technology is helping to digitize
cities in Central and South America, providing low-cost Internet
access and improving public services.


Paraguay

With temperatures swinging between -1˚C and 50˚C, and faced with huge distances between villages, ChaconET needed to use the most innovative technology to connect the Chaco region in Paraguay. ChaconET chose Motorola’s wireless technology to bring Internet coverage to more than 130 villages across a 5,200 square mile area. Internet access has brought huge benefi ts to the region. For example, farmers are able to check the market prices of cattle and other farmed products during the rainy
season when the roads become impassable and they are unable to reach the main towns to fi nd out this information.

Brazil

Municipal governments in Brazil are using Motorola technology to give residents free access to the Internet. In 2009, they completed projects to connect:

• 140,000 residents and more than 100 schools in the coastal city of Parnaiba
• 100,000 people in Cidade de Deus, a disadvantaged suburb of Rio de Janeiro
• 10,000 residents of the Santa Marta community in Botafogo, in the south of Rio de Janeiro Internet access is enhancing education in these communities by enabling students to learn online and teachers to receiv training using videoconferencing facilities. The networks are improving health services by enabling the public to make appointments online and doctors to access patients’ health records. Local businesses benefi t from access to market  information and new customers.


Origin of the report

We would like to thank our respectable faculty, our BUS 101 course instructor Dr. Chowdhury Golam Hossan for giving us the opportunity to work on the Case Study of Motorola Corporation.


All the information & situation given on the case helped us to find out proper solution of the different problems that was asked at the end of the case. We would also like to mention gratitude to the online guidance & websites available.

Scope of the report

“Motorola corporation” is the one of the Mobil maker company in the world. It has huge number of customer center, supplier & dealers etc. It also has a strong background and a very big information system as well. Our case work has been done through the text book & the information available on the internet.


Limitations of the report

·               Motorola is available mostly in the foreign countries i.e., USA, Australia etc. It was not possible to talk to any of the executives of the corporation.
·               Not all the historical data or information was available thoroughly in the websites.
Moreover, the report could be done with greater effort if the time limit given was high.

Methodology:

While doing the case, the primary information we got was the case only. We got the rest of the information for preparing the report through internet, which was the source of our secondary information.


Problems for research
After going thoroughly through the case, we found some problems as questions. All the questions were related to Motorola  position & prospect. The questions were –
·         Why can a firm such as Motorola compete with the Japanese on quality, yet other American firms are just not up to the competition  ?
·         Is Motorola’s logic concerning cooperation with their suppliers and sharing their quality improvement ideas a sound approach ? Why?
·         Is zero-defects quality possible for any farm? Explain?

We have tried our best to find out the most possible & effective solution to the problems.


Whey can a farm such a Motorola company with the Japanese on quality, yet other American firms are just not up to the company?

According to the case, Motorola is a American firm was haring problem with quality. they had two chases to turnover this quality problem. Motorola managers chose the “superior approach” that mean new quality. By implementing this approach Motorola began to make a comeback and also compete with the Japanese on quality. Their cor-porate goal become to reduce all defect. Motorola sent team on worldwide  missions to focus on and defect reduction approaches they initiated six sigma quality approach which result in a 90% reduction in defects. By 1992 the division plans to rich  at  zero state of 3.4 defects per million parts. Six  sigma concept  across  all  Motorola units. Motorola wants each suppliers to apply six sigma concept and earn quality award.

So we said that Motorola is successful company. Because there strong rules and regulation. And there business strategy. 

Is Motorola’s logic concerning cooperating with their suppliers and sharing their quality improvement ideas a sound approach? Why?



They have some ideas a sound approach about improving their quality.

01. yes. Motorola’s logic concerning with their suppliers and haring their quality improving ideas is a sound approach because Motorola is serious to show their suppliers in which quality is emphasized.
02. Motorola wants each suppliers to apply for and earn quality award or lose Motorola as a customer.
03. Cooperation and sharing are stressed because Motorola needs reliable suppliers to compete internationally.
  


Is zero defects quality possible for any firm?



The concept of zero defects as explained and initiated by Philip Crosby is a business system
that aims at reducing the defects in a process, and doing the process correctly the first time
itself.
           
       A product would be acceptable when it meets or conforms to the requirements of the
customer - it is not just about being good. In short, when a product is built to specifications
without any drawbacks, then it is an acceptable product. In terms of defects, a product will be
acceptable when it is free of defects.

 

The “Zero Defects” sloganeering is counterproductive, unhelpful, statistically impossible, and completely cost prohibitive.



 So, Zero defects are not possible for any firm as well as Motorola
    
And Motorola  developedsix sigma many years ago for raising quality.

In the mid 1980 s, Motorola decided to take quality seriously. Motorola’s CEO at the time,
Bob Galvin, started the company on the quality path known as Six Sigma and became a
business icon largely as a result of what he accomplished in quality at Motorola.
The central idea of Six Sigma management is that if you can measure the defects in a process,
you can systematically figure out ways to eliminate them to approach a quality level of zero
defects.


In short, Six Sigma is several things:
  • A statistical basis of measurement: 3.4 defects per million opportunities
  • A philosophy and a goal: as perfect as practically possible
  • A methodology
  • A symbol of quality


     Motorola came to Six Sigma because it was being consistently beaten in the competitive
marketplace by foreign firms that were able to produce higher quality products at a lower
cost. When a Japanese firm took over a Motorola factory that manufactured Quasar television
sets in the United States in the 1970s, they promptly set about making drastic changes in the
way the factory operated.

In the mid 1980 s, Motorola decided to take quality seriously. Motorola’s CEO at the time,
Bob Galvin, started the company on the quality path known as Six Sigma and became a
business icon largely as a result of what he accomplished in quality at Motorola.
    
    Today, Motorola is known worldwide as a quality leader. After Motorola won the Malcolm
Balding National Quality Award in 1988 the secret of their success became public knowledge
and the Six Sigma revolution was born. Today Six Sigma hotter than ever.



Conclusions:
Motorola is one of the best mobile company. It is a international company .They serve their service all over the world. there rules and regulation is very strong. They have some aim they are improve parts quality, always caking. So Motorola is a popular company in the world. Motorola is committed to helping you operationalize mobility and achieve critical business imperatives through a portfolio of innovative, comprehensive services delivered by more than 6,500 highly qualified service professionals worldwide and more than 900 local service points of presence.  





Thankyou

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