Acknowledgement
In the Beginning
we are really grateful and thankful to Allah.
We would like to
thank our faculty, ………………………………… for helping us solving the case.
In spite of his busy work schedule he gave his time to talk to us, and we would
like to salute him for that.
In addition we
also like to thank all the websites available that helped us move forward with
appropriate information.
We tried our best
to find out all necessary information about Motorola in USA. We hope and
believe that the solutions we gave for the problems are handy enough to support
our decision.
Executive summary
Motorola provides a user-friendly asset
management tool that easily captures, tracks, and manages the entire complement
of a communications system from fixed and subscriber equipment, with the
ability to expand and address batteries, accessories, laptops and light bars. The
software enables seamless integration between applications and provides an
automatic audit trail for movement of assets between agencies, personnel, vehicles,
parent assets, etc The Solution enables a highly efficient work flow to optimize your
operations. Beyond asset tracking, with some of the advanced Solutions, the
applications also provide Work Order to management accurately track assets as they come into the shop for repair. The Work Order application
will handle tracking
such as, how long the repair took, inventoried replacement parts used, in
addition to providing, billing and accounting capabilities,
and other relevant information.
Introduction of Motorola:
Motorola technology is improving people’s
lives, solving problems and making communities,
governments and businesses more efficient and more connected first responders
continue to depend on Motorola technology in their life-saving work and
their wireless broadband products are transforming communities in emerging markets
by enabling Internet access for the first time Motorola’s innovative spirit is
at work, creating more sustainable solutions and taking accountability for the impacts
of its operations. Motorola technology is helping to create a smarter
world by
reducing energy waste in supply chains, transport systems and energy infrastructure.
For example, Motorola customers use their radio frequency identification
(RFID) technology to make distribution and operations more intelligent ,
secure and efficient. They see huge potential for information and communication technologies
(ICT) to cut waste in energy systems. use broadband communications to
provide data for utilities to distribute energy more efficiently and integrate
news power sources. Motorola is
participating in “smart grid” trials that use broadband communications to
provide data for utilities to distribute energy more efficiently and integrate
renewable power sources.
Paul V. Galvin and his brother, Joseph E. Galvin, purchase a battery eliminator business in
Chicago.
In September 1928 they named the company Galvin Manufacturing Corporation. Galvin
Manufacturing Corporation's first product they develop is a battery eliminator
which
allows
electronic devices to run on electricity rather than batter.
The
name Motorola was given to Galvin’s first car stereo. ‘Motor’ stands for car
and ‘ola’
stands
for sound. From 1936 onwards, Galvin production lines dominate by manufacturing
radios
for cars and receivers up to 1947 where they produce their first television and
the
company
name changes from Galvin Manufacturing Corporation to Motorola but then
continue
manufacturing communications mediums.
In
1967, Motorola expands into the following countries: Australia, Canada, France,
Hong
Kong,
Israel, Italy, Japan, Malaysia, Mexico, Puerto Rico, South Korea, Taiwan, the
United
Kingdom
and West Germany. In 1969, Motorola starts to supply the National American
Space
Agency (NASA) with radio equipment so astron aught can communicate with their
Earthly
bases. The first man on the moon, Neil Armstrong communicated with Earth whilst
on
the Moon using a Motorola Radio.
In
1973, Motorola demo’s the world’s first cellular mobile phone, the Dynastic
which uses
radio
technology and is released in 1984. Motorola starts to combine both computer
and radio
technology
to make the first cellular network which the Dyne TAC operated on. Motorola
began
to make mobile handsets smaller and smaller. In 1996 Motorola released the Star
TAC
whished
weighed in at 88 grams (which is light even in this day and age).
In
2000 Motorola and General Instrument Corporation merged to enhance their
services and
in
2001 Motorola introduces the Motorola v60 phone the world first metal mobile
phone
which
is available on the cellular networks GSM, TDMA and CDMA. In 2002 Motorola
developed
released a GPS chip that could be installed into consumer electronics to enable
location
positioning. Also Motorola released a 3G which is transmitted over CDMA
network.
Finally,
Motorola releases the Cross-Technology Pac product line that enables
subscribers to
have
"push-to-talk" connectivity across and between GPRS, CDMA2000 1X, and
Wife
networks
and Motorola releases Ojai Personal Video Phone. Ojo promises broadband
connectivity
and a video phone that doesn’t break up which is commonly known with video
phones.
Overview
Motorola
is a global communications leader powered by a passion to invent and an
unceasing
commitment to advancing the
way the world connects. Its communication solutions allow
people, businesses and
governments to be more connected and more mobile.
Motorola
(NYSE: MOT) has been at the forefront of communication inventions and
innovations
for more than 80 years. They have achieved extraordinary accomplishments
along
the way — such as making the equipment that carried the first words from the
moon
and
leading the cellular communication revolution with the development of the
world's first
handheld
cellular phone. More recently, Motorola has taken leadership positions in
solutions
for
public safety, enterprises, mobile computing, 4G broadband, and high definition
video.
Today,
Motorola's portfolio of technologies, solutions and services includes wireless
handsets,
wireless accessories, digital entertainment devices, wireless access systems,
voice
and
data communications systems, and enterprise mobility products. It operate in
numerous
countries
around the globe, tapping the creativity of diverse cultures and individuals.
With the rapid convergence of
fixed and mobile
broadband
Internet and the growing demand for next-generation mobile communication
solutions,
our mission is to lead the next wave of innovative products that meet the
expanding
needs
of our customers around the world. The trends toward media mobility, ubiquitous
connectivity
and wireless flexibility, coupled with mobile lifestyles and business, continue
to
expand.
There
history is rich. There future is dynamic. We are Motorola and the spirit of
invention is
what
drives us.
Motorola’s businesses
Motorola
is organized into two business units.
The
Mobile Devices
and Home business is positioned to lead in the convergence of
mobility,
media and the Internet. Our comprehensive portfolio includes mobile converged
devices
and smartphones, digital entertainment devices in the home, and end-to-end
video,
voice
and data solutions that enable us to provide advanced mobile media solutions
and
multi-screen
experiences for our customers. Working with our network operator partners we
are
enabling more advanced personalized services that leverage the capability of
expanding
wireless
and wireline broadband availability.
The
Enterprise
Mobility Solutions and Networks business offers a comprehensive
end-to-
end
portfolio of products and solutions, including rugged two-way radios, mobile
computers,
secure
public safety systems, barcode scanning, RFID readers and wireless network
infrastructure
to enterprises and governments, as well as 4G broadband infrastructure, devices
and
services to network operators globally.
Motorola
Enterprise Mobility Solutions (EMS) portfolio is available to enterprise
customers
across
retail, energy and utilities, transportation, manufacturing, healthcare and
other
commercial
markets and to governments and public safety agencies. Motorola EMS has
consistently
delivered new ways for governments and businesses to connect from the first
ever
two-way radio and the first ever hand held laser scanner to the cutting-edge,
converged
solutions
of today such as the mobile computing device, MC9500, and the APX public safety
radio.
With this portfolio Motorola offers solutions, support tools and services to
many of the
Fortune
500 companies and governments around the world. Combined with a global channel
partner
community Motorola has an extensive reach into small-to-medium businesses, as
well
a
large range of additional vertical markets.
Motorola’s
Networks portfolio reflects our commitment to 4G with Wimax and LTE
solutions
that provide a way for operators to profitably meet the ever-growing demand for
mobile
broadband today while giving 2G and 3G customers a future path as we continue
to
support
their legacy networks with our services, fourth-generation orthogonal frequency
division
multiplexing (OFDM) platform and 25 years of wireless data systems innovation
and
experience.
Corporate Responsibility
Motorola
harness the power of their global business to benefit society. Through their
products,
services and operations, They work to create economic opportunities and growth
in
regions
where we do business. Their innovative spirit is at work, creating more
sustainable
solutions
for tomorrow’s low-carbon and resource-constrained world. Motorola foster
sustainable
use of the earth's resources in their products and operations, and strive to
design
environmentally
conscious products. They also know there are many compelling needs in the
world.
Through charitable giving and by expanding access to technology and the
accompanying
socio-economic benefits of their products, It invest in the many communities
where
it operate. Their commitment to do the right thing extends to it’s global
supply chain
through
a program of auditing and training.
Strategy
Since
it first entered the competitive electronic firm market, Motorola has continued
to
remain
successfully as a world leader in mobile communication technology, ranking as
the
leading
maker of cellular telephones, paging devices, automotive semi-conductors, and
microchips
that are used to operate devices other than computers. Although it has lost a
few
battles,
Motorola has taken on the Japanese head to head, through these times of
Japanese
competition.
In the 1980’s Motorola controlled the emerging U.S, Market for cellular phones
and
pagers but they weren’t aggressively focused on competing with the Japanese,
even
though
Japanese firms began to flood the U.S. market with low-priced, high-quality
telephones
and pagers, leaving Motorola pushed into the background. This is when Motorola
“heard
the call to battle.”
The firm has 20 offices and has more than 3,000 employees
there. It
steadily
approaching number two. Worldwide, Motorola controls 45% of the total market
for
these
products, have regained its number two position in semiconductor sales, and is
furiously
launching as many new productions that seem to baffle its competitors. Today
Motorola
generates more than 56% of its revenues abroad. Major new initiatives are
underway
in Asia, Latin America, and Eastern Europe and the firm has currently made
headway
in Western Europe against rivals Philips and Thomsom. Motorola has set new and
staggering
goals for itself. It wishes to take quality to the point where defects will be
measured
related to billions rather millions. It wants to cut its cycle time tenfold
every ten
years.
And by this year, Motorola wanted over 75% of its revenues to come from foreign
markets.
Even though Motorola has established and proven itself as a successful company,
they
have their strengths and weaknesses like every other company. Motorola’s
strengths are
its
net sales, its innovation, and marketing and software development. Their
passion,
openness
of executives, Acquisitions, mergers, and business alliances are also part of
Motorola’s
Strengths. Weaknesses of Motorola are the overall quality of its operations,
products,
and business practices. They seem to generate unhappy consumers and have poor
consumer
relations. Their products seem to have high numbers of defects while Motorola
itself
is viewed as being inefficient and has a reputation of lacking a strategy. The more
Motorola
pleases it customers, the more happy they are, the more they become loyal to
the
Motorola
brand. These all create a preference to the Motorola name, which leads to a
better
reputation,
increased sales, increased profits, increased revenue, and increased market
share;
all
of which are a vital part of a company like Motorola’s present and future
business.
Creating digital cities
in emerging markets
Motorola wireless
broadband technology is helping to digitize
cities in Central and
South America, providing low-cost Internet
access and improving
public services.
Paraguay
With temperatures swinging
between -1˚C and 50˚C, and faced with huge distances
between villages, ChaconET needed to use the most innovative
technology to connect the Chaco region in Paraguay. ChaconET chose
Motorola’s wireless technology to bring Internet coverage to
more than 130 villages across a 5,200 square mile area. Internet
access has brought huge benefi ts to the region. For example, farmers are able to check the market prices of cattle and other
farmed products during the rainy
season when the roads become
impassable and they are unable to reach the main towns to
fi nd out this information.
Brazil
Municipal governments in
Brazil are using Motorola technology to give residents free
access to the Internet. In 2009, they completed projects to
connect:
• 140,000 residents and
more than 100 schools in the coastal city of Parnaiba
• 100,000 people in Cidade
de Deus, a disadvantaged suburb of Rio de Janeiro
• 10,000 residents of the
Santa Marta community in Botafogo, in the south of Rio de Janeiro Internet access is enhancing education in
these communities by enabling students to learn online and
teachers to receiv training using videoconferencing facilities.
The networks are improving health services by enabling the
public to make appointments online and doctors to access
patients’ health records. Local businesses benefi t from
access to market information and new
customers.
Origin
of the report
We would like to thank our respectable faculty, our BUS 101 course instructor Dr. Chowdhury Golam Hossan for giving us the opportunity to work on the Case Study of Motorola Corporation.
All the information &
situation given on the case helped us to find out proper solution of the
different problems that was asked at the end of the case. We would also like to
mention gratitude to the online guidance & websites available.
Scope
of the report
“Motorola
corporation”
is the one of the Mobil maker company in the world. It has huge number of
customer center, supplier & dealers etc. It also has a strong background
and a very big information system as well. Our case work has been done through
the text book & the information available on the internet.
Limitations
of the report
·
Motorola
is available mostly in the foreign countries i.e., USA, Australia etc. It was
not possible to talk to any of the executives of the corporation.
·
Not
all the historical data or information was available thoroughly in the
websites.
Moreover, the report could be
done with greater effort if the time limit given was high.
Methodology:
While doing the case, the
primary information we got was the case only. We got the rest of the
information for preparing the report through internet, which was the source of
our secondary information.
Problems for research
After
going thoroughly through the case, we found some problems as questions. All the
questions were related to Motorola position & prospect. The questions were –
·
Why can a firm such as
Motorola compete with the Japanese on quality, yet other American firms are
just not up to the competition ?
·
Is Motorola’s logic concerning
cooperation with their suppliers and sharing their quality improvement ideas a
sound approach ? Why?
·
Is zero-defects quality
possible for any farm? Explain?
We
have tried our best to find out the most possible & effective solution to
the problems.
Whey
can a farm such a Motorola company with the Japanese on quality, yet other
American firms are just not up to the company?
According
to the case, Motorola is a American firm was haring problem with quality. they had two chases to turnover this quality problem. Motorola managers
chose the “superior approach” that mean new quality. By implementing this approach
Motorola began to make a comeback and also compete with the Japanese on quality. Their
cor-porate goal become to reduce all defect. Motorola sent team on worldwide missions to focus on and defect reduction approaches they initiated six sigma quality approach which
result in a 90% reduction in defects. By 1992 the division plans to rich at
zero state of 3.4 defects per million parts. Six sigma
concept across all
Motorola units. Motorola wants each suppliers to apply six sigma concept and earn quality award.
So we
said that Motorola is successful company. Because there strong rules and regulation.
And there business strategy.
Is
Motorola’s logic concerning cooperating with their suppliers and sharing their
quality improvement ideas a sound approach? Why?
They have some ideas a sound approach about
improving their quality.
01. yes. Motorola’s logic
concerning with their suppliers and haring their quality improving ideas is a
sound approach because Motorola is serious to show their suppliers in which
quality is emphasized.
02. Motorola wants each suppliers
to apply for and earn quality award or lose Motorola as a customer.
03. Cooperation and sharing are
stressed because Motorola needs reliable suppliers to compete internationally.
Is zero defects quality possible for any firm?
The concept
of zero defects as explained and initiated by Philip Crosby is a business
system
that
aims at reducing the defects in a process, and doing the process correctly the
first time
itself.
A product would be acceptable when it
meets or conforms to the requirements of the
customer
- it is not just about being good. In short, when a product is built to
specifications
without
any drawbacks, then it is an acceptable product. In terms of defects, a product
will be
acceptable
when it is free of defects.
The “Zero Defects” sloganeering is counterproductive, unhelpful, statistically impossible, and completely cost prohibitive.
So, Zero
defects are not possible for any firm as well as Motorola
And Motorola developedsix sigma
many years ago for raising quality.
In
the mid 1980 s, Motorola decided to take quality seriously. Motorola’s CEO at
the time,
Bob
Galvin, started the company on the quality path known as Six Sigma and became a
business
icon largely as a result of what he accomplished in quality at Motorola.
The central idea of Six Sigma management is that if you can
measure the defects in a process,
defects.
In short, Six Sigma is several things:
- A statistical basis of measurement: 3.4 defects per million opportunities
- A philosophy and a goal: as perfect as practically possible
- A methodology
- A symbol of quality
Motorola came to Six Sigma because it was
being consistently beaten in the competitive
marketplace
by foreign firms that were able to produce higher quality products at a lower
cost.
When a Japanese firm took over a Motorola factory that manufactured Quasar
television
sets
in the United States in the 1970s, they promptly set about making drastic
changes in the
way
the factory operated.
In
the mid 1980 s, Motorola decided to take quality seriously. Motorola’s CEO at
the time,
Bob
Galvin, started the company on the quality path known as Six Sigma and became a
business
icon largely as a result of what he accomplished in quality at Motorola.
Today, Motorola is known worldwide as a
quality leader. After Motorola won the Malcolm
Balding
National Quality Award in 1988 the secret of their success became public
knowledge
and
the Six Sigma revolution was born. Today Six Sigma hotter than ever.
Conclusions:
Motorola is one of the best
mobile company. It is a international company .They serve their service all
over the world. there rules and regulation is very strong. They have some aim
they are improve parts quality, always caking. So Motorola is a popular company
in the world. Motorola is committed
to helping you operationalize mobility and achieve critical business
imperatives through a portfolio of innovative, comprehensive services delivered
by more than 6,500 highly qualified service professionals worldwide and more
than 900 local service points of presence.
Thankyou
Very Nice your information.
ReplyDeleteThanks for sharing.
Motorola MC9500 Cases