Executive Summary
BRAC Bank Limited is a scheduled commercial bank in Bangladesh . It
established in Bangladesh
under the Banking Companies Act, 1991 and incorporated as private limited
company on May 20, 1999
under the Companies Act, 1994. Its operation started on July 4, 2001 with a vision to be the
market leader through providing all sorts of support to people in term of
promoting corporate and small entrepreneurs and individuals all over the
country. BRAC Bank, for the first time among local commercial banks, starts providing
loan facilities to small and medium trading, manufacturing and service oriented
enterprises all over the country. The bank has already established its network
in different area of the country with assistance of BRAC.
BRAC Bank is
trying to develop economic condition of the country. So the bank provides loan
facility 2 to 30 lacs taka to the small and medium enterprise that has no easy
access to financial institutes. The bank already established 36 Zones and 265
unit offices all over the country. There are 583 Customer Relation Officers
(CRO) providing door to door service to clients. Till December 2006, the bank
provides loan facilities to 14482 clients which amount is Tk 556.64 crore.
Average loan size is Tk 3.28 lacs. SME loan can be repaid in two ways, 1) In
equal monthly loan installment with monthly interest payment. 2) By one single
payment at maturity, with interest repayable a quarter ends residual on
maturity. Customer relation officer search new potential customer by providing
door to door service. They talk with clients and monitor their manners,
activities of their business and provide the loan to the potential customers.
SME, BRAC Bank may provide 100% of net required working capital but not
exceeding 75% of the aggregate value of the inventory and account receivable.
Normally, organizations meet their working capital from over draft loan but
BRAC Bank designed the loan to meet working capital but as term loan which is
repaid in installment. The customer relation officers also monitor the borrower’s
activities after the loan disbursement. The core competence of the BRAC Bank is
to provide the fastest loans to the clients in this country. To retain this
competitive advantage BRAC Bank would provide computer and palmtop facilities
whether they can give fastest services to clients than other banks. Also to
convey the customer focus, BRAC Bank is trying to reduce collateral securities
than other banks. It provides more collateral free secured loans to capture the
market. Regarding the services by the CRO, almost all clients are satisfied by
get these quick facilities from them. Though it is pioneer division of this
bank, I tried to give an in-depth analysis for every factor, which relates the
SME division from the perspective of customer satisfaction and
dissatisfaction.
A
country is financially rich when it has modern financial institutions of its
own. These institutions play a vital role in the field of financial stability
and industrial development of the country. Due to Globalization and
Technological revolution, the banking business has become very competitive now
a days. All banks are competing to give effective real time service to their
customers. For giving friendly service to the customers they need experienced
and well-educated workforce. To create well-educated Business executives, Dhaka University
has initiated Bachelors of Business Administration (BBA) program. In the BBA
Program, the Internship is one of the vital parts but in lieu of internship,
project can be prepared if it is unavailable, which has to be done by every BBA
Student. For fulfilling that requirement I was assigned to prepare a project on
SME loan of BRAC Bank. My faculty supervisor Sheheli Parvin, lecturer,
Department of Marketing, Dhaka
University also approved
the project and authorized me.